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📊 Marketing Analytics

Attribution Models, Conversion Tracking, Customer Journey, Data Analysis

LinkedIn study reveals trust drives B2B buyer confidence through influencer partnerships
ppc.land·1d
✨Creator Economy
New Research: Understanding the Methodology and Applications of Meta Experiments
facebook.com·1d
🤖Marketing Automation
Measuring GEO: What’s trackable now and what’s still missing
searchengineland.com·17h
🧠AI Attribution
Why B2B Brands Should Stop Selling--and Start Teaching
marketingprofs.com·15h
📱Digital Marketing
<![CDATA[ Experian launches new solution to help banks and lenders combat financial crime ]]>
experianplc.com·1d
🔒Privacy Compliance
How local advertisers are breaking through in a fragmented media landscape
digiday.com·11h
🏙️DOOH Advertising
Deliver intuitive shopping experiences with Conversational Commerce agent
cloud.google.com·13h
🤖Marketing Automation
InsightsRx and PurpleLab Partner to Transform Pharma Media Optimization with Real-Time Measurement
prweb.com·1d
🤖Programmatic Advertising
Google Just Dropped Ad Updates During Think Week—Here’s What Actually Matters for Your Performance
brainlabsdigital.com·7h
🤖Programmatic Advertising
Winter ’26 Release: 10 Breakthrough Innovations to Transform Customer Experience and Workflows — Plus a Few Extras
salesforce.com·2d
🤖Marketing Automation
Join Microsoft at IBC Sept. 9-13 to explore the future of media and entertainment
microsoft.com·1d
🤖Marketing Automation
AI Crawler Spoofing Exposed: How Attackers Masquerade as ChatGPT, Mistral, and Perplexity
humansecurity.com·1d
🕸️Identity Graphs
How the Facebook Algorithm Works in 2025 (+Tips for More Reach)
wordstream.com·1d
📡Content Syndication
AudienceProject appoints Antony Mures as Director of Partnerships
audienceproject.com·21h
🤖Programmatic Advertising
Reddit for Business AMA: Ask Us Anything About Dynamic Product Ads (DPA), our flagship catalog-powered ad solution
reddit.com·9h·
Discuss: r/RedditforBusiness
🤖Programmatic Advertising
Nielsen Rolling Out Its New TV Ratings System, Streaming Data Included - Wrestling News
google.com·2d
📡Content Syndication
Shaping the Future of Attribution Technology
iabtechlab.com·2d
🧠AI Attribution
Flightpath Teams Up with Backyard Ventures for Improved Sales, Accurate Forecasting, and Scalable Growth
podnews.net·1d
📡Content Syndication
Criteo and Google Announce Onsite Retail Media Integration
criteo.investorroom.com·18h
🛒Retail Media
LinkedIn ads deliver 113% ROAS as B2B marketers increase platform investment
ppc.land·1d·
Discuss: r/ppcland
🤖Programmatic Advertising
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